Video conferencing has been tipped for the top for some time, and finally the day has come. Here, Mike Entwistle, Managing Director of CCOMM Ltd, which started in the consulting space explains how the combined conference of the growing “green” movement, improved technologies, lower prices and a new generation is ready and able accepting video media that the video conference will be the ubiquitous tool for communication in the 21st century. 40 years ago, the video call took place the first, when AT & T introduced the Picturephone at the 1964 World’s Fair in America. Seen as a fascinating curiosity at a time, never really became popular and was too expensive to be practical for most consumers. At its peak, the service Picturephone had only 500 subscribers, and the service faded in mid-1970. Now, almost four decades later, video conferencing has come of age, with manufacturers like Polycom, Tandberg and size of everyday life sale of tens of thousands of units worldwide a year. It is a growing market. In 2005 videoconferencing was valued at $ 1. 15 billion worldwide, according to Frost & Sullivan. Now the market is expected to reach $ 3. 1 billion in 2010, growing at a CAGR of 22. 1 percent. Another research firm Gartner is even more optimistic, projecting industry video conferencing to a value of $ 12. 8 billion in 2011. The success of YouTube and the emergence of media-driven social networking sites like Facebook and MySpace video made tool for intelligent users today, the modern fashion. Video overcomes the barriers of distance and have ‘sticky’ for today’s generation Y. Hundreds of millions of YouTube videos are watched every day, and even organizations are systematically publish their corporate videos on the site as a means of tracking comments and generate a greater knowledge of the user. For example, companies such as Cadbury did not fully embrace the new technology as evidenced by the recent ad with a drumming gorilla, “that won over 1 million views on YouTube. All this activity, not to mention the pressures of the environment, videoconferencing has become an accepted method of communication to organizations of all sizes try to save time and reduce their emissions and carbon footprint. Environmental issues have focused attention on the excesses of business travel – not just airlines, but simply say, from one province to another. For example, works with the forces CCOMM North West, including the police, Lancashire, Cumbria, Greater Manchester and Cheshire, which uses videoconferencing for weekly staff meetings. Police Lancashire Police covers fairly wide geographical spread of the area in the northwest of England and found it was losing an enormous amount of time, resources and money, while the officers drove for hours just to get to these meetings. Videoconferencing has saved more police, the travel budget, improving communication in general and referred to some of its “green” concerns. Travel time is wasted, so that organizations are looking for an alternative. It is not about airline miles that are in demand these days, but carbon credits and miles of video as a necessary measure of “greenness.” With the reduction of carbon footprint an increasingly important consideration for businesses today, video conferencing is a solution that can help meet environmental goals to curb corporate travel again, especially once you start finance directors to see the details of their “likely” carbon allowances. According to a recent research note from Gartner, “Gartner recommends reducing the carbon footprint as a goal more sustainable long-term carbon offsetting (such as planting trees to offset carbon dioxide production) and video will be a key component of this strategy of reduction of many companies. “ However, not only environmental issues that have driven the adoption of videoconferencing. Technical advances have also made a video more user friendly and practical solution is less costly to implement than before, and now offers better quality, on the desktop. Thanks to this evolution of video conferencing is no longer just the domain of multinationals. SME users also in trouble in managing their own business, no time to lose in travel are also potential users. That is why analysts believe that videoconferencing will continue to grow over the coming years, driven by instant messaging (IM), collaboration, documentary and occasional use and increased frequency of videoconferencing as a click from the desktop. As an integrator of video conferencing solutions, we are also beginning to see the fly from industry and research are winning year for the year about our services and knowledge of end users and understanding of technology is certainly improving dramatically . It is no mystery about the videoconference. The organizations want to be able to use: no video in the suites where they have to resort to a technician for the use of smoke and mirrors to make it work, but on the desktop, where its use is as easy as making a phone call “and integrated with key desktop and networking software. In fact, videoconferencing and should not be seen in isolation but as an element of communication and real-time collaboration, including video, data and Web-delivered through partnerships with Microsoft, Cisco, Avaya, Nortel and contribute to create efficient, high quality, scalable solutions for business users. Many IT executives believe their organizations and as a “virtual workplace”, in some cases, over 60 percent of employees working remotely from their supervisors. The increase in IP videoconferencing, either desktop or room to room, now provides a more cost-effective remote employees to communicate with ISDN-based videoconferencing with estimated paybacks ranging from 12-18 months for companies that replace ISDN video conferencing systems of intellectual property. Unlike the old perception of videoconferencing as expensive to implement and unequal to look, on today’s desktop environment based on IP solutions are still flexible enough for someone who can connect to a conference while still in your car. You can even start with a phone call, and then “add video. That’s a long way from booking a videoconferencing The image quality offered by video conferencing has also significantly improved, to the extent that, with high-resolution HD images, you may even see the seam of the products, or failures on printed circuit boards. This conference is also growing ‘video’ of marketing in the manufacturing sector. audio bandwidth as well (22 KHz) is now the same quality that you expect to have in your audio system. For 2008, the organizations want to make a natural collaboration for staff can usually be working in remote locations, from home, in other offices on a large campus, or business partners in their offices. Voice or video on your desktop, available to users, offers the prospect of possible “instant” collaboration every time the phone rings and avoid having to book a video conference space. This desire for immediate collaboration, coupled with more efficient use of working time and the need to reduce greenhouse gases and rescue of the environment, means it is an exaggeration to describe image as “the media today.